.At the launch of Astrid Andersen's brand-new line Stel, a discussion held outside on a boat dock, The Road's 2002 song "Switch the Web page" was blasting away from the sound system. It was a star-aligned, emblematic instant, given that the London-trained professional is actually beginning a new section in her style life, this time centering the work around herself.Andersen's much marvelled at name menswear company was concentrated, multicolored, and also streetwise. With Stel, she explained in a pre-show job interview, "I need to rest conveniently at the facility of it maybe even more this time given that right now it is actually a ladies's wear and tear brand, and also it is actually much more regarding me as well as my private referrals." Stel also shows Andersen's progression as a person. After quiting her line, the professional moved back home to Jutland in the North of Denmark and had pair of kids. She's certainly not the person she was back then.Shifting gears in vogue is actually hard to carry out. Brands seem to be to tackle lives of their very own, and also it's effortless to be pigeon-holed. Stel drop some of fashion trend's customs. The label will definitely present in-season, so what exists will definitely be on call for purchase. All at once, seasonality is lesser in the Stel formula than importance. Collections will certainly be actually pinpointed through variety (01, 02, and 03 were actually displayed in Copenhagen), the principle being that you can easily come together items all over "times" both in your closet and on the marketing flooring. Andersen sees no necessity for a garment to be deserted even if the calendar webpages flip. "The straight translation of stel is actually body system," she claimed, however it [recommends additional to] a foundational design in a kind of industrial means it [likewise explains] a set of valuables-- when you speak about a tea service, you will call it a stel. For me, that was pretty an exciting beginning factor in terms of the idea of producing both collectibles, yet additionally something that's a brand-new structure." Having versions posture on scaffold was actually arbitrary as it advises many metaphors. There's construction, which connects to building a brand-new brand name, as well as the concept of help connects to her belief that outfits ought to benefit you. Stel is actually, in essence, a kind of modular offering, yet none with the angularity of one thing like Legos or piled Mu00e6rsk delivery compartments. Action, firm, and also empowerment belong to Andersen's plan. "When I refer to the brand name, I have this tagline: adapting that you may roller skate in, denim you can easily dance in, shirting you can easily journey in." Freedom, joy, motion.